About & Work
I’ve spent my career where marketing, service, and operations overlap. Good ideas become real because somebody keeps the details, people, and purpose connected.
The longer version ↓
Resume
At SmartDollar, I run events end-to-end: trade shows, conferences, association sponsorships, networking groups, and the systems that turn those gatherings into pipeline. That includes vendor relationships, budgets across planning cycles, documentation a team can actually use, and the details that separate a passable event from one people remember.
Before events, I worked across retention and product, helping clients and users stay engaged. That work shaped how I think about every interaction: it can create trust, make the next step easier, and give someone a reason to come back. Or it can quietly become another piece of friction.
Travel planning turned out to use many of the same muscles. Logistics, budgets, timelines, judgment, and a hundred details all point toward one thing: making sure the experience is worth the effort.
Selected work
Short versions of the problem, what I built, and what changed. More complete case studies can come as the work is ready to share.
Event marketing · AI operations
Championed new ways to reduce the operational drag of a high-volume event program. Built systems to navigate contracts, compare events, track invoices, and give the team faster answers about cost, lead potential, and ROI.
Event marketing · system design
Replaced ad-hoc event planning with a documented system covering strategy, on-site execution, follow-up, budgets, lead handoff, and measurement. The operating system helped the program scale without every event starting from zero.
The work behind the work
Some of my favorite projects are systems, workflows, and moments that make other people’s work easier. If that is the kind of work you care about too, the best path is a conversation.
Start a conversation ↗Also: travel advisor
Nights, weekends, and good trips. Custom travel planning, and the Field Guide for finding a meal worth the stop, are on the travel site.
A project
A planning product for founders, marketers, and small teams who have a trade show, conference, or sponsorship coming up. It is built from the documents, budgets, and lessons of running those programs, applied to one event at a time.
myeventmarketer.ai ↗You want his official site.
Not affiliated with the musician.
Professional + everything else